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DELIVERABLES
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Your Organized Event
As the principal stager, during the event
itself, you want to demonstrate complete
control, the entire time. By employing the
services of FMI, all the on-site logistics are
handled by us and you are left to enjoy the
accolades of a well run conference.
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Pre-con with hotel management
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Expo Hall and Conference Hall set up
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Registration desk
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Speaker timings and daily breaks
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Master of Ceremony
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Catering requirements...…plus
so much more
All managed by FMI
Enjoy the experience. |
fmi event management
The Execution
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Simply smile in full color
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Your Attended Event
Even before the trade show starts, your
presence needs to create a buzz. Through FMI’s
press and media experience, we will make all the
right noises on your behalf. At the booth,
maximizing the lead generation opportunities is
fundamental and that is an area where FMI’s
expertise comes into its own.
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 Booth
etiquette training
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Prospect
qualification and lead generation
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Optimized
follow up techniques, during the event
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Added
prospect opportunities, such as cocktail
reception
Limited window.
New business rewards can be great.
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7
reasons why not all exhibitors are exhibit
marketers
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1. B2B companies too often put their trade show
marketing in the hands of a well-meaning,
but overworked and unprepared administrator
— and don’t provide any trade show training,
because trade shows look deceptively easy.
They are actually harder than they look.
2. Some exhibit marketers are not allowed to
choose their booth staff, and get stuck with
staffers who don’t want to be in their
trade show displays — and those unwilling
staffers plainly show their displeasure to
prospects.
3. Some exhibit marketers lack the authority to
make the changes necessary to actually
market at trade shows, rather than just show
up.
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4. Some show owners wash their hands of the
continuous need to provide coaching to their
exhibitors, both new and returning.
5. Some people responsible for their company’s
trade show program think they already know
all they need to know — and so they don’t
want to find out what they could do better.
6. At some companies, there is no primary owner
accountable for their trade show program, so
multiple departments fight over what to do,
or just as bad, don’t care enough to fight
over it.
7. Sometimes, exhibit marketers know what to do
to succeed, but frustratingly, lack the
budget or the time.
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Make the
connection.
FMI delivers the
complete solution
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