I Want To Organize An Event
Staging an event can deliver significant rewards
in market presence and profitability, however,
without professional management, the associated
risks can be considerable. You need to attract
the right size audience, and enough exhibitors
and sponsors to cover guaranteed outlay under
such categories as hotel food and beverage
minimums, speakers costs, educational credit
submissions and so on.
fmi event management
If you fail to plan,
you plan to fail
Assessment of suitable venue and contract
Prepare detailed income against
expenditure forecasts and cash flows.
Assist client with topic selection,
suitable timetable and choice of speakers.
Prepare educational credit submissions
for the target audience that we're looking
Design, write content and publish event
Assist with researching and building a
database of suitable prospects to target.
Assist with the selling of exhibitor
space and sponsorships.
Launch targeted eblast campaign to
Prepare promotional material for on-site,
including attendee badges, show guide,
signage, sign-in sheets, evaluation forms
Audio/visual planning and negotiation (as
part of the hotel contract, or third party
I Want To Attend an Event
Choosing suitable events to attend is vital, as
the cost in not achieving your goals can be
significant. First, FMI will assist you in
identifying the most appropriate events, based
on your requirements. In other words, do you
want to look at new markets to promote your
products to a wider audience? Or, will there be
enough attendee prospects to justify the cost of
a booth, travel, accommodation and so on?
Sometimes, companies attend events
simply to be seen. They say, "If our
competitors are there and we're not,
people will ask questions?" Other times,
we hear, "Our location wasn't great.
was well attended, but we didn't see
that many. Took leads, but not sure how
many, if any, generated new business. Or "Have been to that event previously,
but it didn't give us the return we
With FMI Event Management, we strive to
take away all such comments and work to
ensure that your goals and return on
investment is realized.
suitable events based on your
business needs and the apparent
and assist with the design and
production of any point of sale
material required. Perhaps you need
new graphics that show a product
launch; maybe a flyer or postcard to
your company representatives, so they can be more
effective at the booth.
press packs and lead generation forms,
specific to the relevant information you
need to obtain.